About Us
Our Story
The Flower Collection was started 15 years ago by Founder and CEO, Evangeline Y. Cheng. It began as a hobby during her college days and it later on became a vision that eventually materialized into what is now one of the key players in the field of women’s fashion.
Unknown to many, The Flower Collection found its humble beginnings in the founder’s own home, with the help of a few employees. With unwavering dedication and hard work of all involved, it steadily grew, expanded, and gained its niche in the retail industry.
What brought about the success behind The Flower Collection was the founder’s vision for the company, which is shared by all members of the team—to provide Filipino women with world-class fashion through high quality clothing at affordable prices, while maintaining sustainable profit and growth.
At present, TFC is 15 branches-strong—with outlets in prime department stores and standalone boutiques in major malls in Luzon and Visayas.
Brand Profile
The Flower Collection produces stylish yet classic apparel for fashion-conscious women who are in their early 20s to late 40s. From starting out as a specialty retailer for women’s office wear, TFC keeps in tune with the market’s demand of having stylish-yet-timeless wear that will not put a strain on the budget.
The Flower Collection’s Strength lies in...- Extensive Product Development
- Highest Standard in Quality Control
- Indiscriminating Fit for Different Body Types
- Affordable Price
- Pleasant and Friendly Service
