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OUR STORY
The Flower Collection has been in operation for 18 years. It was started in 1994 by Founder Vange Cheng Cotek as a hobby during her college days, and has evolved into one of the stable and experienced players in the field of women’s fashion today.
THE FLOWER COLLECTION’S NICHE/FORTE
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Market Profile |
: Late 20’s to late 40’s |
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Fabric/Print Profile |
: floral-themed |
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Fit Profile |
: 7 sizes are available, from size 1 (XS) to size 7 (3XL); with consistent sizing
: patterns for bigger sizes are adjusted to make bigger-sized women appear slimmer
: sizes are developed to cater to the Asian body type
: extensive product development to perfect the fit and finish |
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Style Profile |
: merchandise are specially developed and exclusive |
THE FLOWER COLLECTION’S VISION
The driving vision behind the success and consistency behind the 18-year operation is shared by all members of The Flower Collection’s team—to provide world-class fashion that specializes in beautiful floral prints, enhanced fit, quality workmanship, reasonable price points, and service with integrity.
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